Peace changes everything.

My love for simplicity began in childhood. My love for the color white started then too. I still remember the first time I saw snow. I was awed by its ability to blanket our whole yard, covering every impurity with its white perfection. I’d never seen anything so beautiful.

Stepping outside and feeling the crunch under my feet as I walked across the porch felt like a breath of fresh air. The noise it made, how it felt, looked, sounded. It was perfect to me. It’s the first time I remember experiencing peace. As I sat in the window watching it fall, layering itself on each other so intricately to create perfect lines, nothing could shake the stillness in my soul.

It’s still like that, every time it snows. I still watch it fall with wonder, blanketing my world, letting what lies beneath prepare for spring. It’s an endless metaphor, my earliest memory of peace. Peace, you see, is not a feeling. It’s an experience. It’s hearing your favorite song come on the radio or the voice of someone you love. It’s the feeling of a warm blanket or a vintage leather jacket. It’s the smell of coffee brewing in the morning or the candle your best friend bought for you. It’s tasting something brand new or the meal your mom makes every Christmas. It’s seeing a photograph that moves you, or watching the snow fall.

It’s an overwhelming, all encompassing experience. They are meant to be part of daily life, those moments of peace. They are planned and spontaneous, loud and soft, with a group of people or alone, on vacation or in routine. They too are an endless metaphor really. Peace is intended to be experienced and followed, and it changes everything. Peace changes everything.

Prvncl is meant to be a conduit to those moments, a tool that elicits their entrance into your day. Whether it’s a copy of a magazine, a market bag for your groceries, a card you send to a friend or a mug for your morning coffee, it is thoughtfully crafted to evoke peace in your life. That is the North Star.

A “lifestyle” is a collection of those moments. It’s a reflection of what you put your hands to and what your put your thoughts toward. It is composed of what surrounds you. You are the only curator of your lifestyle. It’s a beautiful responsibility that we all have. It’s why we crave inspiration, because we’re each, knowingly or unknowingly, curating what our world looks and feels like. All different, and all purposeful.