Prvncl Mag is a place to take a deep breath, mentally unplug from a fast-moving world, and drink in inspiration to curate and create a lifestyle that is uniquely you.

Hi, I’m Grace. I started Prvncl in 2014 with some friends as a senior in college following a life-changing summer in Paris. Coming back to a chaotic New York after a summer in the sun was jarring. I can still remember the whiplash. Prvncl was my way of bringing the peaceful mindset I found in France back to my everyday life in the city. It was a hustle — but over time I found little ways to live from a different place, a restful and peaceful place. As I moved across the country shortly after Prvncl’s launch to a small town in Northern California, I realized it wasn’t just the city that prevented the lifestyle I craved — it was the pace of our modern world and the lack of inspiration as resulted from busy-ness. It was then I realized the “Prvncl Life” is something I’d have to intentionally pursue no matter my zip code. Again having moved back to my hometown of Franklin, TN — it’s been nine full years since Prvncl began. Let’s keep inspiring each other.